Why Apple has stopped growing
apple Apple CFO Peter Oppenheimer predicted in January that Apple will generate the same amount of revenue this past quarter—the company releases its financials today—as it did a year ago. Analysts agree with him . Apple generated more revenue than ever in the the first fiscal quarter of 2014, which includes the 2013 holiday season. But it’s entirely possible that fiscal 2014 (which runs through September ) will be the first time since Steve Jobs returned to Apple and turned the company around that revenue will not grow from one fiscal year to the next. It is, literally, the end of an era—financially, the biggest bull run of any technology company in history, from $13.931 billion in revenue in 2005 to $170.910 billion in 2013 . In 2011 Apple was briefly the most valuable public company in the world . That valuation was a bet by the markets that Apple would continue to grow, and it has—until now. What’s interesting here isn’t that Apple has plateaued—the markets already knocked $45 bill...